Report Metrics
Total report metrics. (YouTube Video Views and Instagram Reel Plays and Instagram post Impression and Instagram Story Reach are included in Total Impressions.)
- 58KTotal Impressions
- 847Total Engagement
- 60Total Posts
Social Media Metrics
Impressions & Engagement for each social media channel.
- 929Blog Impressions54.9% Bounce Rate
- 205Facebook Impressions13.17% Engagement
- 5.9KInstagram Impressions4.89% Engagement
- 769YouTube Impressions3.12% Engagement
![The Lone Drifters]({"src":"public:\/\/user\/B9dDPV3X\/VESucXoP.jpg","style":"y_crp_tiny","type":"min_scale","steps":160,"ratios":{"ls":{"interpolation":"linear","minWidth":64,"maxWidth":640,"crop":{"width":640,"height":360,"x":930,"y":654}},"sq":{"interpolation":"linear","minWidth":64,"maxWidth":640,"minHeight":64,"maxHeight":640,"crop":{"width":640,"height":640,"x":930,"y":514}},"po":{"interpolation":"linear","minHeight":64,"maxHeight":640,"crop":{"width":360,"height":640,"x":1070,"y":514}}},"full_width":"2500","full_height":"1669","focalPoint":{"x":"50","y":"50"}} "The Lone Drifters")
Report Details
Report: The Canoe Trip
Dates: 18 Aug. 2024
Report Description (Click to view)
Who is this report for: This report is prepared for Travelbase to provide a detailed overview of the campaign results for The Canoe Trip in Sweden, executed by The Lone Drifters.
What was the campaign about: The campaign highlighted the immersive experience of a 7-day canoe expedition through the Swedish wilderness. We focused on the "reset" that nature provides, the adventure of wild camping, and the accessibility of the trip even for those without extensive rowing experience. The content was designed to move followers from initial inspiration to actual pre-registration for the next season.
Who is the target audience: The target audience consists of adventurous travelers, nature lovers, and outdoor enthusiasts looking for a unique, active getaway. We specifically targeted people who value slow travel, disconnecting from daily stress, and authentic outdoor experiences.
Content integration: This campaign was integrated into our broader outdoor and adventure category. By combining a long-form, SEO-optimized blog post with real-time storytelling, we ensured that the experience remains discoverable for future travelers. The blog post serves as a permanent guide for anyone searching for "kanotrektocht Zweden," linking directly to The Canoe Trip as the preferred partner.
What are the results: The results show exceptionally high engagement through a massive series of 54 Instagram Stories, providing an authentic "behind-the-scenes" look at the daily life during the trip. In addition to the organic reach of the Reels and Facebook posts, we strategically published a follow-up post in October to drive pre-registrations, making the campaign bridge the gap between summer inspiration and autumn booking decisions.
Conclusion: The high volume of Instagram Stories (54) created an immersive narrative that allowed the audience to "travel along" in real-time, resulting in high brand trust and interest. By combining the emotional "high" of the trip in September with a tactical call-to-action in October, we maximized the conversion potential for the upcoming season. The content continues to perform as a long-term inspiration source through our blog and social channels.
Social Media Posts
Metrics and posts for each social media channel.
Blog (1 Blog)
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929Impressions
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510Engagement
-
725Page Sessions
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539Users
-
215Bounces
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1.2KReach
-
945Est. Mins. Watched
Dit waren onze 7 dagen op kanotrektocht in Zweden, met The Canoe Trip - Lone Drifters
Een aantal dagen op kanotrektocht in de Zweedse natuur? Nooit gedacht dat wij dit zouden doen. Allereerst omdat wij vaker een middagje hadden gekajakt, en dat leek ons altijd leuk om te doen, totdat we op het water waren. Het is dan vaak winderig en dan vroeg we onszelf echt af: “Waarom wilden we dit
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929Impressions
-
510Engagement
-
725Page Sessions
-
539Users
-
215Bounces
-
1.2KReach
-
945Est. Mins. Watched
Updated 6 hours ago
Facebook (1 Post)
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205Impressions
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27Engagement
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14Clicks
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12Reactions
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1Shares
Wauw! Wij komen net terug van een 7-daagse kanotocht door Zweden. We wisten niet helemaal of het iets voor ons zou zijn, maar wat was dit The trip you didn't knew you needed. Hou je van trektochten maken, wil je even resetten (in de Zweedse natuur) en vind je het niet erg om te wildkamperen, actief bezig te z...
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205Impressions
-
27Engagement
-
14Clicks
-
12Reactions
-
1Shares
Updated 1 year ago
Instagram (2 Posts)
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5.9KImpressions
-
286Engagement
-
245Likes
-
35Comments
-
6Saves
Weet je nog die toffe kanotrip die we in september maakten? Zin om dat volgend jaar ook te doen? Je kunt je NU vrijblijvend preregistreren bij @thecanoetrip voor meer informatie. Én je krijgt dan op 6 november een unieke boekingslink krijgt waarmee je kunt inschrijven – met 24 uur voorsprong op de rest van de...
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3.3KImpressions
-
125Engagement
-
105Likes
-
2.7KReach
-
16Comments
-
4Saves
Updated 10 months ago
IG Stories (54 Stories)
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24.9KImpressions
02. Sep. 2024
-
926Impressions
-
907Reach
-
161Taps Forward
-
6Taps Back
-
7Exits
Updated 1 year ago
30. Aug. 2024
-
188Impressions
-
187Reach
-
160Taps Forward
-
15Taps Back
-
22Exits
Updated 1 year ago
30. Aug. 2024
-
1.6KImpressions
-
1.6KReach
-
180Taps Forward
-
64Taps Back
-
15Exits
Updated 1 year ago
30. Aug. 2024
-
198Impressions
-
197Reach
-
121Taps Forward
-
36Taps Back
-
9Exits
Updated 1 year ago
30. Aug. 2024
-
202Impressions
-
201Reach
-
173Taps Forward
-
15Taps Back
-
6Exits
Updated 1 year ago
30. Aug. 2024
-
1.5KImpressions
-
1.5KReach
-
163Taps Forward
-
16Taps Back
-
13Exits
Updated 1 year ago
29. Aug. 2024
-
1.2KImpressions
-
1.2KReach
-
155Taps Forward
-
22Taps Back
-
25Exits
Updated 1 year ago
29. Aug. 2024
-
186Impressions
-
186Reach
-
125Taps Forward
-
5Taps Back
-
6Exits
Updated 1 year ago
29. Aug. 2024
-
192Impressions
-
192Reach
-
166Taps Forward
-
12Taps Back
-
11Exits
Updated 1 year ago
29. Aug. 2024
-
213Impressions
-
212Reach
-
151Taps Forward
-
13Taps Back
-
15Exits
Updated 1 year ago
29. Aug. 2024
-
180Impressions
-
179Reach
-
130Taps Forward
-
9Taps Back
-
14Exits
Updated 1 year ago
29. Aug. 2024
-
1.1KImpressions
-
1KReach
-
170Taps Forward
-
6Taps Back
-
11Exits
Updated 1 year ago
29. Aug. 2024
-
888Impressions
-
860Reach
-
158Taps Forward
-
11Taps Back
-
13Exits
Updated 1 year ago
28. Aug. 2024
-
726Impressions
-
714Reach
-
157Taps Forward
-
63Taps Back
-
13Exits
Updated 1 year ago
28. Aug. 2024
-
207Impressions
-
206Reach
-
180Taps Forward
-
22Taps Back
-
7Exits
Updated 1 year ago
28. Aug. 2024
-
699Impressions
-
692Reach
-
176Taps Forward
-
24Taps Back
-
13Exits
Updated 1 year ago
28. Aug. 2024
-
225Impressions
-
222Reach
-
154Taps Forward
-
16Taps Back
-
14Exits
Updated 1 year ago
28. Aug. 2024
-
233Impressions
-
230Reach
-
178Taps Forward
-
9Taps Back
-
18Exits
Updated 1 year ago
27. Aug. 2024
-
193Impressions
-
192Reach
-
173Taps Forward
-
9Taps Back
-
13Exits
Updated 1 year ago
27. Aug. 2024
-
194Impressions
-
193Reach
-
178Taps Forward
-
11Taps Back
-
8Exits
Updated 1 year ago
27. Aug. 2024
-
1.5KImpressions
-
1.5KReach
-
158Taps Forward
-
26Taps Back
-
7Exits
Updated 1 year ago
27. Aug. 2024
-
300Impressions
-
286Reach
-
109Taps Forward
-
12Taps Back
-
14Exits
Updated 1 year ago
27. Aug. 2024
-
1.3KImpressions
-
1.3KReach
-
167Taps Forward
-
7Taps Back
-
10Exits
Updated 1 year ago
27. Aug. 2024
-
532Impressions
-
522Reach
-
124Taps Forward
-
15Taps Back
-
20Exits
Updated 1 year ago
27. Aug. 2024
-
148Impressions
-
144Reach
-
134Taps Forward
-
10Taps Back
-
8Exits
Updated 1 year ago
27. Aug. 2024
-
155Impressions
-
150Reach
-
126Taps Forward
-
7Taps Back
-
5Exits
Updated 1 year ago
26. Aug. 2024
-
145Impressions
-
141Reach
-
134Taps Forward
-
12Taps Back
-
10Exits
Updated 1 year ago
26. Aug. 2024
-
153Impressions
-
148Reach
-
128Taps Forward
-
8Taps Back
-
11Exits
Updated 1 year ago
26. Aug. 2024
-
1.3KImpressions
-
1.2KReach
-
117Taps Forward
-
5Taps Back
-
5Exits
Updated 1 year ago
26. Aug. 2024
-
137Impressions
-
135Reach
-
127Taps Forward
-
25Taps Back
-
5Exits
Updated 1 year ago
26. Aug. 2024
-
150Impressions
-
149Reach
-
126Taps Forward
-
8Taps Back
-
10Exits
Updated 1 year ago
26. Aug. 2024
-
150Impressions
-
149Reach
-
108Taps Forward
-
12Taps Back
-
11Exits
Updated 1 year ago
26. Aug. 2024
-
142Impressions
-
141Reach
-
134Taps Forward
-
10Taps Back
-
7Exits
Updated 1 year ago
26. Aug. 2024
-
1.1KImpressions
-
1.1KReach
-
94Taps Forward
-
5Taps Back
-
4Exits
Updated 1 year ago
26. Aug. 2024
-
158Impressions
-
157Reach
-
126Taps Forward
-
9Taps Back
-
9Exits
Updated 1 year ago
25. Aug. 2024
-
1KImpressions
-
1KReach
-
134Taps Forward
-
8Taps Back
-
6Exits
Updated 1 year ago
25. Aug. 2024
-
149Impressions
-
146Reach
-
143Taps Forward
-
12Taps Back
-
6Exits
Updated 1 year ago
25. Aug. 2024
-
167Impressions
-
166Reach
-
143Taps Forward
-
6Taps Back
-
10Exits
Updated 1 year ago
25. Aug. 2024
-
1.1KImpressions
-
1.1KReach
-
142Taps Forward
-
18Taps Back
-
8Exits
Updated 1 year ago
25. Aug. 2024
-
944Impressions
-
937Reach
-
152Taps Forward
-
13Taps Back
-
14Exits
Updated 1 year ago
25. Aug. 2024
-
193Impressions
-
188Reach
-
178Taps Forward
-
28Taps Back
-
11Exits
Updated 1 year ago
25. Aug. 2024
-
209Impressions
-
203Reach
-
192Taps Forward
-
18Taps Back
-
11Exits
Updated 1 year ago
24. Aug. 2024
-
338Impressions
-
323Reach
-
176Taps Forward
-
17Taps Back
-
9Exits
Updated 1 year ago
24. Aug. 2024
-
354Impressions
-
334Reach
-
173Taps Forward
-
11Taps Back
-
17Exits
Updated 1 year ago
24. Aug. 2024
-
361Impressions
-
340Reach
-
163Taps Forward
-
13Taps Back
-
8Exits
Updated 1 year ago
24. Aug. 2024
-
207Impressions
-
201Reach
-
185Taps Forward
-
20Taps Back
-
11Exits
Updated 1 year ago
24. Aug. 2024
-
199Impressions
-
192Reach
-
156Taps Forward
-
15Taps Back
-
14Exits
Updated 1 year ago
24. Aug. 2024
-
201Impressions
-
196Reach
-
126Taps Forward
-
15Taps Back
-
7Exits
Updated 1 year ago
24. Aug. 2024
-
215Impressions
-
212Reach
-
113Taps Forward
-
5Taps Back
-
14Exits
Updated 1 year ago
23. Aug. 2024
-
288Impressions
-
280Reach
-
208Taps Forward
-
18Taps Back
-
19Exits
Updated 1 year ago
23. Aug. 2024
-
300Impressions
-
295Reach
-
232Taps Forward
-
13Taps Back
-
19Exits
Updated 1 year ago
23. Aug. 2024
-
257Impressions
-
255Reach
-
217Taps Forward
-
31Taps Back
-
19Exits
Updated 1 year ago
23. Aug. 2024
-
493Impressions
-
469Reach
-
194Taps Forward
-
6Taps Back
-
31Exits
Updated 1 year ago
13. Aug. 2024
-
118Impressions
-
116Reach
-
111Taps Forward
-
5Taps Back
-
11Exits
Updated 1 year ago
IG Reels (1 Reel)
"Initial Plays" and "Total Plays" are received from the Instagram API. When "Total Plays" value is not available, it can be manually entered by the creator. In summaries, "Total Plays" value is displayed if it is larger than the value of "Initial Plays".
YouTube (1 Video)
YouTube Video Impressions are manually entered by the creator. "Impressions" are not sent by the YouTube API.
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769Impressions(Video Views)
-
24Engagement
-
6Likes
-
7Shares
-
201Avg. View Duration
-
2.6KEst. Mins. Watched
7 dagen kanoën en wildkamperen op eilandjes in Zweden (English subtitles)
We ruilden ons comfort in voor een 7-daags avontuur in de Zweedse wildernis. Eén kano, twee peddels en één doel: de grens van Noorwegen bereiken. Dit is ons verhaal. Zin in jouw eigen avontuur? Wij deden The Canoe Trip van Travelbase. →https://thecanoetrip.com?a_aid=thelonedrifters&a_bid=7e55e566&data1=Yt&d...
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24Engagement
-
769Video Views
-
6Likes
-
7Shares
-
201Avg. View Duration
-
2.6KEst. Mins. Watched
Updated 9 hours ago
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