Privacy Policy

Last Updated 12 November 2020

Introduction And General Terms

This privacy policy is for this website and served by 42droids Ltd and governs the privacy of its users who choose to use it.

All content and photos COPYRIGHT to unless otherwise noted. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Authentic. Any unauthorized use will be pursued under UK Law.

Authentic is committed to protecting your personal information when you are using Authentic services. We value the importance of protecting your privacy and personal data. To ensure transparency and security, our privacy statement as set forth below will inform you about the nature, scope, and purpose of the personal data processed by us.

This Privacy and Cookies Policy relates to our use of any personal information we collect from you via the following online services:

  • Authentic website that links to this Privacy and Cookies Policy;
  • Social Media or official Authentic content on other websites;

This Privacy and Cookies Policy explains the following:

  • Authentic And GDPR
  • What Information Will Authentic Collect?
  • Cookies And Tracking Pixels On Visit
  • How Authentic will use the information we collect about you;
  • When Authentic may use your details to contact you;
  • Whether Authentic will disclose your details to anyone else;
  • Your choices regarding the personal information you provide to us;
  • The use of cookies on Authentic and how you can reject cookies.

Authentic And GDPR

Authentic is committed to safeguarding your personal information.

Whenever you provide such information, we are legally obliged to use your information in line with all applicable laws concerning the protection of personal information, including the GDPR and Data Protection Act 1998 (these laws are referred to collectively in this Privacy and Cookies Policy as the "data protection laws").

Your information is stored in the United Kingdom of Great Britain and Northern Ireland.

You may access the personal information we have about you by submitting a request to [email protected].

What Information Will Authentic Collect?

We may collect personal information from you such as your name or email address when you voluntarily submit information to the Website by signing up for our services, leaving a comment, using our contact form or subscribing to a newsletter.

When you participate in, access or sign up to any of the Authentic services, activities or online content, such as newsletters, competitions, live chats, message boards, web and mobile notifications, we may receive personal information about you.

This can consist of information such as your name, email address, postal address, telephone or mobile number, gender or date of birth, as well as information collected about your use of Authentic services (such as what you read on Authentic).

We may collect personally identifiable information that is, information that can either directly or indirectly identify a person when you specifically and knowingly provide it to us. This policy informs the user that Authentic uses YouTube API Services as an online resource to which our website may link or otherwise reference that you may access through our website (“Third-Party Services”). Therefore, our website utilizes the YouTube API Services, and you are agreeing to be bound by the YouTube Terms of Service (, Privacy Policy (, and API Services Terms of Service ( when engaging YouTube content and services through our website. We take no responsibility for the content or privacy practices of any Third-Party Services. We encourage you to carefully review the privacy policies of any Third-Party Services you access.

Cookies And Tracking Pixels On Visit

When you visit our websites, our system automatically collects information about your visits, such as your browser type, your IP address, and the referring website.

This collection may be done in conjunction with our vendors and partners. We may receive from them anonymised demographic or usage data of our site visitors. We do not use automatically collected information to identify you personally without collecting additional consent.

Such information is typically collected using web cookies, web or email pixels (also known as beacons), embedded hyperlinks, and similar tools. Popular browsers can generally be set to disable or delete individual cookies. See below for the types of cookies we use and their respective purposes.

Required Cookies

Enable the navigation and basic functionality of the websites, e.g., access to protected areas of the websites.

Functional Cookies

Allow us to analyze your website usage and your selections on the website (e.g. your login name, language, or region), so we can save these settings and offer you a more personalized experience.

Advertising Cookies

Allow us to better assess the effectiveness of our content marketing and advertising efforts. These cookies are provided by our third-party partners to analyze and track site visit and signups stemming from advertising. We do not share your personal information (such as name or email) to third-party providers outside of site visit data collected directly by such Advertising Cookies, though your site visit data may be linked with other personal information collected elsewhere by such third-party providers. Such external data processing is governed by the privacy policies of these third-party providers.

See below for descriptions of the cookies used on our websites and how you can opt-out of them.

Our website stores various cookies that are required for the navigation and usage of the websites.

Opt-out: You can configure your browser to disable these Required Cookies. This may reduce site functionality.

Google Analytics (Functional Cookies)

Our website uses Google Tag Manager and Google Analytics, web analysis services of Google, Inc. (“Google”). Learn more about Google Terms of Service and Privacy Policy.

Purpose Of Data Processing

Authentic collects and processes your personal data in order to:

Provide you with the services that you seek from our websites;

Improve our websites and services;

Ensure the security of our websites;

Better market relevant content generally, using anonymous or pseudonymized personal data;

And, if you have additionally consented to it, market to you specifically, such as through email remarketing and web retargeting.

Beyond these purposes, we process your data only if you have granted express consent for its stated purposes.

How Will Authentic Use The Information It Collects?

Authentic will use your personal information for a number of purposes including the following:

  • to provide our services, activities or online content, to provide you with information about them and to deal with your requests and enquiries;
  • to provide you with the most user-friendly online navigation experience;
  • we may also show you relevant advertising on third-party sites
  • to use IP addresses and device identifiers to identify the location of users, to block disruptive use, to establish the number of visits from different countries
  • for analysis and research purposes so that we may improve the services offered by Authentic. This can include using geodemographic information from external sources, where this helps us ensure we are making something for everyone;
  • we may also use and disclose information in aggregate (so that no individuals are identified) for marketing and strategic development purposes;

When Will Authentic Contact Me?

If you have given us your email for purposes of communication or promotion, we will use your data to contact you or send promotional emails relating to your interests. You may revoke your consent to being contacted by email for promotional purposes any time, by clicking on an unsubscribe link or replying directly stating your wish to unsubscribe.

Further, with your consent, we may make use of email tracking technology to obtain data on if you open an email or if you click on links in an email. This data will be used only in automated ways to help improve future marketing messaging and/or to prioritize follow-ups based on perceived communications relevance. Without your consent, we will not make use of personal data unique to you, such as your IP address, your device and browser information, or the time and number of times you open an email or click on a link.

Authentic May Contact You:

  • in relation to any service, activity or online content you have signed up for e.g. to verify your email when you sign up
  • in relation to any correspondence we receive from you or any comment or complaint you make about Authentic products or services;
  • in relation to any contribution you have submitted to Authentic, e.g. comments on any articles;
  • to invite you to participate in surveys about Authentic services (participation is always voluntary);
  • to update you on any material changes to Authentic policies and practices; and
  • for marketing purposes

Email Newsletter

This website operates an email newsletter program, used to inform subscribers about products and services supplied by this website. Users can subscribe through an online automated process should they wish to do so but do so at their own discretion. Some subscriptions may be manually processed through a prior written agreement with the user.

Subscriptions are taken in compliance with UK Spam Laws detailed in the Privacy and Electronic Communications Regulations 2003. All personal details relating to subscriptions are held securely and in accordance with the Data Protection Act 1998.

No personal details are passed on to third parties nor shared with companies/people outside of the company that operates our subscription service.

The service we use to collect subscription information and deliver email updates and newsletters is called MailChimp. They are a third-party service provider, please see their Privacy Policy.

Under the Data Protection Act 1998 you may request a copy of personal information held about you by Authentic and MailChimp. If you would like a copy of the information held on you please contact us at [email protected]

Email marketing campaigns published by this website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include; the opening of emails, forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity (this is not a comprehensive list).

This information is used to refine future email campaigns and supply the user with more relevant content based on their activity.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 subscribers are given the opportunity to unsubscribe at any time through an automated system. This process is detailed in the footer of each email campaign. If an automated unsubscription system is unavailable clear instructions on how to unsubscribe will be detailed instead.

Will Authentic Contact Me For Marketing Purposes?

Authentic will only send you marketing emails or contact you on Authentic platforms where you have agreed to this. We offer regular emails, to let you know about Authentic programmes and services. From time to time we may also contact you to ask your views on issues affecting our services. We may personalise the message content based on any information you have provided to us.

Will Authentic Share My Personal Information With Anyone Else?

We do not sell or rent your personal information to third-parties. We do not share your personal information, except as provided in this Privacy Policy.

We use third-party data processors to process personal data on our behalf. Such service providers support Authentic, especially relating to hosting and operating the websites, marketing, analytics, improving the websites, and sending email newsletters. These processors may be located outside the European Union.

Authentic websites contain hyperlinks to websites owned and operated by third parties. These third-party websites have their own privacy policies and are also likely to use cookies, and we, therefore, urge you to review them. They will govern the use of personal information you submit when visiting these websites, which may also be collected by cookies. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk

Our websites may also include social media features (e.g., share or like buttons). Such features are provided by third-party social media platforms such as LinkedIn, Twitter, or Facebook. Where data is collected this way, its processing is governed by the privacy policy of the respective social media platforms.

Our content may link to third party websites to provide relevant references. We are not responsible for such external content, which may contain separate privacy policies and data processing disclosures.

We may disclose your personal information if required by law, regulation, or other legal subpoena or warrant. We may also disclose your personal information to a regulatory or law enforcement agency if we believe it to be necessary to protect the rights, property, or personal safety of Authentic, its customers or any third party.

Third Parties

Google Analytics

This service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.


We take payments for some of our products via Stripe. Stripe is a secure payment processor. Please refer to their privacy policy for further information.


Please see Google's Privacy Policy at,


If you connect your YouTube account to Authentic, Authentic is using the YouTube API Services to access, collect and store your video insights.

Please see YouTube's Terms of Service at

Offensive Or Inappropriate Content

If you post or send content that may reasonably be deemed to be offensive, inappropriate or objectionable anywhere on or to Authentic websites or otherwise engage in any disruptive behaviour on any Authentic service, Authentic may remove such content. Where Authentic reasonably believes that you are or may be in breach of any applicable laws, for example on hate speech, Authentic may disclose your personal information to relevant third parties, including to law enforcement agencies or your internet provider. Authentic would only do so in circumstances where such disclosure is permitted under applicable laws, including data protection law.

Protection Of Minors

The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at [email protected] and we will use our best efforts to promptly remove such information from our records.

Technical And Organizational Data Protection

Authentic implements commercially reasonable technical and organizational measures to protect your personal data against abuse and loss. We store such data in secure environments. We provide training to our employees on data protection best practices and require them to enter into a confidentiality agreement.

While we use all reasonable efforts to protect your personal information, we cannot guarantee the absolute security of your data submitted through our websites.

Changes To Authentic’s Privacy And Cookies Policy

This Privacy and Cookies Policy may be updated from time to time so you may wish to check it each time you submit personal information to Authentic. The date of the most recent revisions will appear on this page. If you do not agree to these changes, please do not continue to use Authentic websites to submit personal information to Authentic.

Rights And Contact Info


You may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us at [email protected] to be removed from our mailing list.


You may access the personal information we have about you by submitting a request to [email protected]


You may contact us at [email protected] to amend or update your personal information.


In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to [email protected]

Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.

Governing Law

If you are a consumer, please note that these terms of use, its subject matter and its formation, are governed by English law. You and we both agree that the courts of England and Wales will have exclusive jurisdiction.

If you are a business, these terms of use, its subject matter and its formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.

Late Payment Interest

For any overdue invoice, there will be an added 8.75% annual interest for non-payment according to the Late Payment of Commercial Debts [Interest] Act 1998 as amended and supplemented by the Late Payment of Commercial Debts Regulations 2002.


For questions or concerns relating to privacy, we can be contacted at [email protected]

For any concerns about an organisation's information rights practices contact the Information Commissioner's Office in the UK.